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After numerous teen suicides related to Ask.fm’s anonymous platform, its owner IAC sold off the toxic property to an asset management firm.

The tech industry is littered with anonymous social apps that failed due to issues with cyberbullying. (Sendit didn’t respond to a request for more information about its app’s operations.) Sendit’s App Store reviews (see photos) indicate that is, indeed, taking place. For example, nonprofit Common Sense Media, an independent source for media recommendations and advice for families, pointed out that “anonymity on social media can easily lead teens down a slippery slope of poor choices.” The organization said that while teens will be drawn to the excitement of responding anonymously - perhaps learning that someone might have a crush on them - “hiding behind anonymity can also bring out hatefulness and sexually-explicit risk taking.” It has yet to announce any policy changes as result of that investigation, but some child advocates would argue that anonymous apps should have no place in a teenager’s life at all.Įven before the Snap lawsuit, apps like Yolo and LMK had raised concerns among child advocates and parents alike. The company tells us that it’s continuing to review developers to ensure their compliance. In practice, however - as the lawsuit highlighted - there appears to be an issue with how well those terms are enforced on Snap’s end. Image Credits: screenshot of public App Store review of sendit username redacted In addition, apps that offer friend finding, user-generated content, and anonymous features are supposed to inform Snap of their moderation practices and customer support response times. Those guidelines are meant to encompass any reports of bullying, harassment, hate speech or threats taking place on the third-party services. Snap says its Snap Kit developers have to agree to its Terms of Service, which requires apps to prioritize user safety and take action on any reports of abuse. Instead, they integrate with a toolkit for third-party developers called Snap Kit, which allows them to create new product experiences that work with Snapchat’s best features, like Stories, Bitmoji, the Snapchat Camera and more. To be clear, none of these are official Snapchat applications. Like Yolo and LMK, Sendit also features a popular teen activity on Snapchat, anonymous Q&As. The app also includes other Lens games, like “Never Have I Ever,” “This or That,” “Kiss, Marry, Block,” and others. It jumped three ranks overnight from Monday to Tuesday, in fact.

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57 on the App Store’s list of top free apps. In other words, Snap’s ban hasn’t stamped out demand for anonymous Snapchat Q&A apps, it only crowned a new app as the market leader. Most of these reviews are positive, saying the app is like “Yolo but better,” for instance. But in the days that followed the ban, “yolo” has become the second-most-used keyword in Sendit’s user reviews, Apptopia told TechCrunch. Sendit also received few user reviews before May 11, 2021. In the same period before the news was announced, Sendit had only seen seen 180,000 installs across iOS and Android, Apptopia says.

This is a rapid pace of installs compared with how quickly it grew while Yolo and LMK were active on the market. Since the news of the ban was first reported over 80 days ago, Sendit’s app has since seen more than 3.5 million installs across iOS and Android, according to app intelligence firm Apptopia.